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Netflix’s latest space opera anime, Moonrise, failed to please the audience as it was expected. The internet is buzzing with fans who are not satisfied with Netflix due to its marketing strategy for Moonrise.
The anime premiered on April 10, 2025, directed by Attack on Titan‘s Masashi Koizuka, with character designs by FMA legend Hiromu Arakawa, and creators behind Psycho-Pass, Tou Ubukata, writing the script.
Despite the legendary names behind the anime, many fans believed that the Netflix’s binge model was one of the strong reasons behind the poor performance of the anime.
A particular post from X caught the eyes of the fandom from @AnimeNewsAndFacts stating,
Moonrise should have been a weekly anime
Netflix did it dirty with limited marketing.
Moonrise should have been a weekly anime
— Anime News And Facts (@AniNewsAndFacts) April 11, 2025
Netflix did it dirty with limited marketing. pic.twitter.com/ZJGPxRXg60
On the day of its release, Netflix dropped all 18 episodes together. The weekly episodes might have allowed the anime to remain with the audience for the upcoming months, so that some fans might remain unaware of the anime.
I had no idea it was already released—where’s the marketing? It’s practically nonexistent!, one said.
I hate Netflix for killing weekly anime. Ruined Jojo part 6 hype after part 5 was incredibly hype, another said.
netflix shouldnt be allowed to have anime, wrote another.
Despite the hatred for the binge model, several others stated that they were fine with watching all the episodes together and the anime failed for its faulty narrative.
Weekly releases is the worst thing to ever happen to anime, if it’s meant to flop it will flop, an X user wrote.
Finished it still have no idea when and what is happening and what happened. Felt like there was missing parts, one fan said.
No way. Not everything needs to be weekly, Another said.
Also Read: Netflix Isn’t Promoting WIT Studio’s Moonrise Enough According to Its Producer
Here’s Why Weekly Model Matters
Netflix’s Moonrise dropped with stunning visuals, a deep emotional core, and a sci-fi backdrop full of potential, but the anime failed to make its presence felt within the fandom. The major issue with anime was that only 18 episodes were dumped together on the day of its release.
This weekly model sometimes helps an anime to build a community for itself. It helps the viewers to have to time to speculate narrative, compare source material, and most importantly, create hype for the next episodes. With Moonrise, this kind of strategy might have generated a lot of buzz on social media.
Moonrise is a space saga that focuses on the civil war among three factions: a rebel army on the moon, lunar “Sapientian” loyalists, and Earth’s joint military force. Cramming all this epicness into a Netflix binge model was not a great idea from the start. Viewers never felt settled while watching the anime; a few portions of the narrative also felt missing, and fans couldn’t properly process the anime while binge-watching episode after episode.
Moonrise has everything in its arsenal to be one of the greats like Attack on Titan, My Hero Academia, and Demon Slayer, as it has a great studio, legendary creative, and a massive budget. Netflix and the creators must find some sort of equilibrium in order to show the true potential of the anime.
Shubham is a journalist who has covered anime content at Sportskeeda and Averagebeing. He is passionate about telling stories, staying up-to-date with the latest news and trends, and sharing them with readers. In his spare time, Shubham enjoys reading manga, binge-watching anime, and talking about his favorite series and characters with people.
Please reach out to him with your favorite suggestions on series and characters; he’s always looking for fresh angles and anime to cover.
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